Cumberland Hotel, London
|
Tuesday
03
June
2025
Tuesday
03
-
Cumberland Hotel, London
|
Tuesday
03
June
2025
Tuesday
03
-
|
12pm - 7:30pm
An exclusive event took place on the 24th of June at the stunning Birdies Angel venue, where KAM unveiled their highly anticipated 2025 Low + No research report, carried out in partnership with Lucky Saint.
The crowd were a gathering of hospitality operators and industry influencers, delving into crucial insights on how Brits are ‘drinking differently’, how socialising habits are evolving and the growing role that the low and no alcohol category has to play. Discussions and an exchange of ideas were made about the implications for the industry during this informative afternoon.
Miles Kirby, Co-founder at Caravan Restaurants | B Corp™
James Bolton, Head of Drinks Category Management at Mitchells & Butlers PLC
Emma McClarkin OBE, CEO at British Beer & Pub Association
Ben Warren, Commercial Director at Professionals At Play
Laura Simonelli, Head of Bar Development & Opening at Dishoom
Wendy Hopkins, Head of Beverage – UK & International, TAO Group
Annabelle Bonus, Director of Research at Strategy and Impact at DrinkAware
Laura Willoughby, Co-founder at Club Soda
Katie Jenkins, Marketing Director, KAM
Blake Gladman, Strategy & Insights Director, KAM
Operator tickets are available to operators of pubs, bars, and hospitality venues.
Suppliers of goods and services within and related to the hospitality space.
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Foodservice operators, pub companies and publicans, restaurants, food and drink retailers and wholesalers, and drinks brands, who want to understand how UK adults are drinking differently and ensure they can capitalise on this growing customer occasion.
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The event will unveil insights from various viewpoints: customers, operators, AND the beverage brands will share their perspectives on the future direction of the 'low & no' category.
The aim is to equip attendees with the knowledge to enhance their service for the 'low & no' customer occasion.
In addition to engaging presentations and compelling discussions, participants will have the opportunity to savour the most innovative low & no brands and connect with influential figures in this rapidly growing category.
The Reception and the networking will be hosted by Birdies Angel.
The Conference will be held in the prestigious Vue Cinema....
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"Low & No" refers to low-alcohol and non-alcoholic beverage options, meeting the growing demand for alternatives to traditional alcoholic beverages.
This category encompasses non-alcoholic beers, spirits, cider, wine, and other crafted drinks, reflecting a shift in consumer preferences towards more mindful choices.
Hospitality operators are seeing an increasing need for offering diverse low & no options to cater to the evolving tastes of their guests.
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Cancellation Policy
Tickets may be cancelled for a full refund up until 4 weeks prior to the event start date. Please note that tickets cancelled within 4 weeks leading to the event will not be eligible for a refund. For all ticket inquiries and cancellations, please email hiya@inntegra.co.uk.
Get in touch with our team today to see how we can bring your event dreams to life