KAM Low + No 25

Cumberland Hotel, London

 | 

Tuesday

03

June

2025

Tuesday

03

-

KAM Low + No 25

Cumberland Hotel, London

 | 

Tuesday

03

June

2025

Tuesday

03

-

KAM Low + No 25

Cumberland Hotel, London

Tuesday

03

June

2025

Tuesday

03

-

About

An exclusive event took place on the 24th of June at the stunning Birdies Angel venue, where KAM unveiled their highly anticipated 2025 Low + No research report, carried out in partnership with Lucky Saint.

The crowd were a gathering of hospitality operators and industry influencers, delving into crucial insights on how Brits are ‘drinking differently’, how socialising habits are evolving and the growing role that the low and no alcohol category has to play. Discussions and an exchange of ideas were made about the implications for the industry during this informative afternoon.

Attendees

200

Partners

15

Speakers

11

Raised for Charity

£

Who should be there:

Foodservice operators, pub companies and publicans, restaurants, food and drink retailers and wholesalers, and drinks brands, who want to understand how UK adults are drinking differently and ensure they can capitalise on this growing customer occasion.

What to expect:

The event will unveil insights from various viewpoints: customers, operators, AND the beverage brands will share their perspectives on the future direction of the 'low & no' category.

The aim is to equip attendees with the knowledge to enhance their service for the 'low & no' customer occasion.

In addition to engaging presentations and compelling discussions, participants will have the opportunity to savour the most innovative low & no brands and connect with influential figures in this rapidly growing category.

The Reception and the networking will be hosted by Birdies Angel.

The Conference will be held in the prestigious Vue Cinema....

What is Low & No?

"Low & No" refers to low-alcohol and non-alcoholic beverage options, meeting the growing demand for alternatives to traditional alcoholic beverages.

This category encompasses non-alcoholic beers, spirits, cider, wine, and other crafted drinks, reflecting a shift in consumer preferences towards more mindful choices.

Hospitality operators are seeing an increasing need for offering diverse low & no options to cater to the evolving tastes of their guests.

With thanks to our event partners

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Gallery

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