Amazing Grace, Canary Wharf
|
Thursday
25
June
2026
Thursday
25
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An exclusive event is taking place on the 25th of June at the stunning live music space Amazing Grace, where KAM will unveil their highly anticipated 2026 Low + No research report, carried out in partnership with Lucky Saint.
The crowd will be a gathering of hospitality operators and industry influencers, delving into crucial insights on how Brits are ‘drinking differently’, how socialising habits are evolving and the growing role that the low and no alcohol category has to play. There will be discussions and an exchange of ideas about the implications for the industry during this informative afternoon.
As drinking habits become more flexible and intentional, this panel explores the changing motivations shaping what consumers choose to drink and why, with Prof. David Nutt, Co-founder of GABA Labs, Laura Willoughby, Co-founder of Club Soda and Annabelle Bonus, Director of Research, Policy and Strategy at Drinkaware.
KAM shares the latest insights on Low & No growth, changing consumer expectations and the opportunities hospitality is still missing.
A discussion on what today’s drinking behaviours mean for menus, venues and hospitality experiences with Dan Greene, Head of Guest Experience at Live Nation, Adam McGurk, Drinks Development Manager at Stonegate and Miles Kirby, Co-founder at Caravan Restaurants.
Waitrose Low & No Buyer Sarah Holland joins Lucky Saint’s Oli Badman to discuss how the retailer is adapting their drinks offer alongside changing consumer expectations and behaviours.
Daniel Kerruish, Consultant at British Brewing Technology, shares what innovation in Low & No reveals about the next generation of drinking experiences.
Camille Vidal, Founder of La Maison Wellness, Seyi Oduwole, Foresight Analyst at Future Laboratory and Paul Bolton, Commercial Category Manager at Greene King explore what consumers will expect from drinking, socialising and hospitality in the years ahead.
Operator tickets are available to operators of pubs, bars, and hospitality venues.
Suppliers of goods and services within and related to the hospitality space.
Receive the full KAM Low+No 2026 Report alongside a general admission ticket (a saving of £125!)
12 Bank St
Canary Wharf Estate
London
E14 4DD
£
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Foodservice operators, pub companies and publicans, restaurants, food and drink retailers and wholesalers, and drinks brands, who want to understand how UK adults are drinking differently and ensure they can capitalise on this growing customer occasion.
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The event will unveil insights from various viewpoints: customers, operators, AND the beverage brands will share their perspectives on the future direction of the 'low & no' category.
The aim is to equip attendees with the knowledge to enhance their service for the 'low & no' customer occasion.
In addition to engaging presentations and compelling discussions, participants will have the opportunity to savour the most innovative low & no brands and connect with influential figures in this rapidly growing category.
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"Low & No" refers to low-alcohol and non-alcoholic beverage options, meeting the growing demand for alternatives to traditional alcoholic beverages.
This category encompasses non-alcoholic beers, spirits, cider, wine, and other crafted drinks, reflecting a shift in consumer preferences towards more mindful choices.
Hospitality operators are seeing an increasing need for offering diverse low & no options to cater to the evolving tastes of their guests.
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Cancellation Policy
Tickets may be cancelled for a full refund up until 4 weeks prior to the event start date. Please note that tickets cancelled within 4 weeks leading to the event will not be eligible for a refund. For all ticket inquiries and cancellations, please email hiya@inntegra.co.uk.
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