12.15pm: Registration & Drinks

1.00pm: Conference Part 1

From drinking less to drinking differently‍

Katie Jenkins, Marketing Director at KAM shares brand-new research showing how Brits are building more fluid drinking repertoires around occasions, moods and desired outcomes.

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Beyond Booze: What are consumers really looking for from a drink today?

As drinking habits become more flexible and intentional, this panel explores the changing motivations shaping what consumers choose to drink and why, with Prof. David Nutt, Co-founder of GABA Labs, Laura Willoughby, Co-founder of Club Soda and Annabelle Bonus, Director of Research, Policy and Strategy at Drinkaware.

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Low & No comes of age

KAM shares the latest insights on Low & No growth, changing consumer expectations and the opportunities hospitality is still missing.

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How can hospitality better serve today’s drinkers?

A discussion on what today’s drinking behaviours mean for menus, venues and hospitality experiences with Dan Greene, Head of Guest Experience at Live Nation, Adam McGurk, Drinks Development Manager at Stonegate and Miles Kirby, Co-founder at Caravan Restaurants.

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2.40pm Break & Drinks

3.15pm: Conference Part 2

Rethinking the drinks aisle

Waitrose Low & No Buyer Sarah Holland joins Lucky Saint’s Oli Badman to discuss how the retailer is adapting their drinks offer alongside changing consumer expectations and behaviours.

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The technology changing drinks

Daniel Kerruish, Consultant at British Brewing Technology, shares what innovation in Low & No reveals about the next generation of drinking experiences.

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What does the future hold...

Camille Vidal, Founder of La Maison Wellness, Seyi Oduwole, Foresight Analyst at Future Laboratory and Paul Bolton, Commercial Category Manager at Greene King explore what consumers will expect from drinking, socialising and hospitality in the years ahead.

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4.30pm Cocktails masterclass, food, drinks and networking

6pm - Home time!