KAM Low & No
5th of June 2024
Tickets to this event are limited!

Wednesday 5th June 2024 | 12.00pm - 19.30pm

Birdies & the Vue Cinema, Angel London

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Be part of an exclusive event on the 5th of June at the stunning Birdies Angel venue, where KAM will unveil their highly anticipated 2024 Low + No research report, carried out in partnership with Lucky Saint.


Join a gathering of hospitality operators and industry influencers as they delve into crucial insights on how Brits are ‘drinking differently’, how socialising habits are evolving and the growing role that the low and no-alcohol category has to play. Engage in discussions and exchange ideas about the implications for the industry during this informative afternoon

Line up for the day

Registration: 12.15pm at Birdies, Angel (for a 1pm start)

12.15pmRegistration opens for 1pm start

Part1 of conference in Vue Cinema

Drinking Differently – Blake Gladman (Strategy & Insights Director @KAM)will reveal exclusive research highlighting how Brits socialising &drinking habits are evolving.

Low + No - the customer perspective – Laurence Brown (Senior Insight Manager @KAM)shares what, when, where, how and why Brits are currently consuming mid, low and no alcohol.

The Operator perspective – Blake Gladman (KAM) chats to Laura Simonelli (Bar Operator and Drink Developer @Dishoom), Andrew Carpenter (Senior Category manager @Greene King) about their approach low & no and what success they’re seeing.

Learnings from the off-trade – Lou Pollitt (Category & Insight Director @LuckySaint) shares key market trends and case studies highlighting what the UK on-trade can learn from other industries and countries.  

Where does 'Low' & ‘Light’ fit in? – Laura Willoughby MBE (Co-founder @Club Soda) discusses new research on the growing demand for ‘lower’ ABV drinks with Freddie Cobb (Head of Drinks Buying @Vagabond)& Cyril Francoise (Bar Manager UK & Europe @SohoHouse)

Activating Low + No effectively – Jo Lynch (Account Director @KAM) discusses research on how to activate Low + No more effectively in venues (incl focus on menus) with Paddy Gardiner (Brand Drinks Manager at Cote Restaurants)

Future legislation – Kate Nicholls OBE, (CEO @UKHospitality) chats to Katy Moses (MD, KAM) about future legislation impacting the category.

Low + No mixology demonstrations with Club Soda 

Canapes, drinks, networking & crazy - golf @Birdies Angel

Who should be there:

Foodservice operators, pub co’s and publicans, restaurants, food and drink retailers, and 'drink' brands, who want to understand how UK adults are drinking differently and ensure they can capitalise on this growing customer occasion.

What to expect:

The event will unveil insights from various viewpoints: customers, operators, AND the beverage brands will share their perspectives on the future direction of the 'low and no' category.

The aim is to equip attendees with the knowledge to enhance their service for the 'low & no' customer occasion.

In addition to engaging presentations and compelling discussions, participants will have the opportunity to savor the most innovative low & no brands and connect with influential figures in this rapidly growing category.

The Reception and the networking will be hosted by Birdies Angel.

The Conference will be held in the prestigious Vue Cinema....

What is Low & No?

"Low & No" refers to low-alcohol and non-alcoholic beverage options, meeting the growing demand for alternatives to traditional alcoholic beverages.

This category encompasses non-alcoholic beers, mocktails, and other crafted drinks, reflecting a shift in consumer preferences towards healthier and mindful choices.

Hospitality operators are seeing an increasing need for offering diverse Low & No options to cater to the evolving tastes of their patrons.

Ticket Information

Operator Tickets - £49

Operator tickets are available to operators of pubs, bars, and hospitality venues.

Supplier Tickets - £99

Suppliers of goods and services within and related to the hospitality space.

Getting There

Venue Address

Birdies Angel, Floor 1, Angel Central Shopping Centre, 21 Parkfield St, London, N1 0PS

Conference in the:
Vue Cinema, 36 Parkfield St, London N1 0PS

By Underground or Overground

Angel: 7 minutes walk
Essex Road Station: 15 minutes walk
Highbury & Islington: 20 minutes walk

By Bus

Angel Station (Stop F)
Buses: 19, 30, 38, 73, 341, 476, N19, N38, N41, N73, N277

Angel Station (Stop G)
Buses: 4, 43, 56

Angel Station (Stop S)
Buses: 205, 214, N205

Angel Station (Stop X)
Buses: 38, 56, 73, 341, 476, N38, N73, N277

Angel Station (Stop Y)
Buses: 4, 19, 30, 43, N19, N41

By Car

The Angel Shopping Centre car park is situated in Parkfield Street, just off Upper Street and is accessed via Berners Road, which runs along the side of the Business Design Centre. More information can be found here. (unaffiliated)

With thanks to our partners

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