KAM Low & No 2023

June 28, 2023

Westminster Chapel



KAM hosted their 4th annual Low & No event in partnership with Lucky Saint, at which they shared headlines from their latest research study: 'Low & No 2023: The Customer Perspective'. An audience of over 180 operators and brands gathered at the beautiful Westminster Chapel to discover the customer behaviours that are driving the movement of moderation - especially in the younger generations that are coming through the doors today.

The research study, which covered a sample of over 550 UK adults (+18), was presented by KAM's Strategy & Insight Director, Blake Gladman. The message was clear: moderation is now mainstream, with 3 out of 4 consumers moderating their alcohol intake to some degree. Gladman reviewed how the hospitality industry needed to be faster on the uptake of catering of this market as 1 in 4 consumers who don't drink alcohol are reporting that they're still defaulting to tap water. There's a missed revenue opportunity of £800m to the sector.

The panelists and speakers from the day agreed with the research that visibility, range and staff training about products are three key barriers.

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Stats from the day









raised for charity


James Bolton, Mitchells & Butlers

Liam Davy, Hawksmoor

Simon Farrow, Tao Hospitality Group

Laura Willoughby, Club Soda

Luke Boase, Lucky Saint

Emma Inch, Guild of Beer Writers

Karen Boscher, Indpendent Business and Board Advisor

Emma McClarkin, OBE, BBPA

Ed Gerard, Mocktails

Robyn Black, Fleet Street

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