The Licensee Index is an independently conducted annual research study produced by KAM. It focuses on UK licensed and tenanted publicans in order to identify the opportunities and obstacles as well as strengths and weaknesses for individual pub companies based on how they are viewed by their licensees.
The scope of the report is huge, with the following pub companies currently listed as participants in KAM's annual research:
Hall & Woodhouse, Brakspear, Brains, Thwaites, Star Pubs & Bars, St Austell Brewery, Shepherd Neame, Robinsons Brewery, Marston's, J.W. Lees, Hawthorn Leisure, Punch, Fullers, EI Group Plc, Charles Wells, Batemans, Admiral Taverns, Greene King, Wadworth, McMullen.
Over 8,500 pubs were represented by the senior executive attendees at the Leased & Tenanted Spotlight event in February 2022 in order to delve into this incredibly insightful piece of research. Discussions helped showcase where the sector is performing well, where there are improvements to be made, and to bring insight into its future.
KAM is a leading research tool within the hospitality industry. They believe that regardless of the type of customer you're dealing with - be it b2c or b2b - understanding and influencing the customer journey is vital to creating success. Their research and insight tools and services are designed to help businesses within this industry to create impactful and engaging customer journeys.
